Through three experimental studies this research proposes and demonstrates a complementary response to disgust arising after the disgust-eliciting stimulus is eliminated from the consumer environment. Conversely to the classical avoidant reaction, the complementary response to disgust results in higher desire for openness.
Donato, C., Miceli, G. (2017). A two-edged sword: Immediate and complementary responses to disgust. In Proceedings della XIV Conferenza della Società Italiana di Marketing.
A two-edged sword: Immediate and complementary responses to disgust
DONATO, CARMELA
;
2017-01-01
Abstract
Through three experimental studies this research proposes and demonstrates a complementary response to disgust arising after the disgust-eliciting stimulus is eliminated from the consumer environment. Conversely to the classical avoidant reaction, the complementary response to disgust results in higher desire for openness.File in questo prodotto:
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