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Adiguzel, F., Donato, C. (2018). Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson. In Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp.1-4). Springer.

Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson

Carmela Donato
2018-01-01
2018
978-3-030-02568-7
Adiguzel, F., Donato, C. (2018). Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson. In Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp.1-4). Springer.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11590/510809
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