One of the principal barriers to the healthy food consumption is the fact that it is perceived as not satiating in comparison to unhealthy food alternatives. This research investigates the potential influence of package sustainability on food satiation perception. Across three experimental studies we demonstrated that food presented in a sustainable package appears to be more satiating than the same food in a nonsustainable package. Importantly, this relation is verified for healthy foods (i.e., fruit salad, turkey sandwich) but not for unhealthy foods (i.e., fries).
Donato, C., Barone, A.M., Romani, S. (2018). Is sustainability more satiating?. In I Percorsi identitari nel Marketing (pp.1-5).
Is sustainability more satiating?
Donato C.
;
2018-01-01
Abstract
One of the principal barriers to the healthy food consumption is the fact that it is perceived as not satiating in comparison to unhealthy food alternatives. This research investigates the potential influence of package sustainability on food satiation perception. Across three experimental studies we demonstrated that food presented in a sustainable package appears to be more satiating than the same food in a nonsustainable package. Importantly, this relation is verified for healthy foods (i.e., fruit salad, turkey sandwich) but not for unhealthy foods (i.e., fries).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
