Sfoglia per Autore
L’esperienza di consumo. Analisi e prospettive di marketing
2005-01-01 Addis, Michela
Postmodernisme et recherche en marketing
2005-01-01 Addis, Michela; Podesta', S.
Long life to Marketing Research: A Postmodern View
2005-01-01 Addis, Michela; Podesta', S.
New Technologies and Cultural Consumption. Edutainment Is Born!
2005-01-01 Addis, Michela
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry
2006-01-01 Addis, Michela; Miniero, G; Scopelliti, I; Soscia, I.
Relationship Management for a cultural institution: the case of the Out Off Theatre
2006-01-01 Addis, Michela; Miniero, G.
Acquisti, consumo ed emozioni
2006-01-01 Addis, Michela; Soscia, I.
Technology-Supported Education: Old Questions for New Strategies
2006-01-01 Addis, Michela; A., Arbore; Zerbini, F.
How Much Do Experiential Events Contribute in Building Brand Image?
2007-01-01 Addis, Michela; Miniero, G; Scopelliti, I; Soscia, I.
Consumer Immersion in Aesthetic Experiences at Arts Exhibitions: Implications for Marketing the Arts
2007-01-01 Addis, Michela; Caru', A; Rurale, A.
Creating Consumption Experiences to Build Brand Image. Measuring Their Effects Through a Quasi Experiment
2007-01-01 Addis, Michela; Miniero, G; Scopelliti, I; Soscia, I.
The Role of Experiential Marketing in a Retail Chain Repositioning. A Field Experiment
2007-01-01 Addis, Michela; Miniero, G; Scopelliti, I; Soscia, I.
Industry-Retailing Cooperation on Experiential Marketing: A Case of Repositioning in the Spirits Industry
2007-01-01 Addis, Michela; Miniero, G; Scopelliti, I; Soscia, I.
Ad uso e consumo. Il marketing esperienziale per il manager
2007-01-01 Addis, Michela
A Framework for Marketing Management, 3rd Edition
2007-01-01 Addis, Michela
Essere "In" quando si sceglie di essere "Out": La gestione delle relazioni nel caso del Teatro Out Off
2007-01-01 Addis, Michela; Miniero, G.
Converging Industries Through Experience: Lessons from Edutainment
2007-01-01 Addis, Michela; Podesta', S.
Taste versus the market: An extension of research on the consumption of popular culture
2007-01-01 Holbrook, Mb; Addis, Michela
Buying a book as a Christmas gift: Two routes to customer immersion
2007-01-01 Addis, Michela; Sala, G.
Le pratiche commerciali sleali e le risorse di fiducia delle imprese: aspetti positivi e questioni irrisolte
2007-01-01 Addis, Michela
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