Sfoglia per Autore
The Experientiality Continuum: An Empirical Investigation of Some Basic Tenets on Experiential Consumption
2008-01-01 Scopelliti, I; Addis, Michela
The value creation of the virtual aesthetic communities
2008-01-01 Addis, Michela
Addressing Prejudices and Urban Legends: The Tampax Case
2008-01-01 Addis, Michela
Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success
2008-01-01 Holbrook, Mb; Addis, Michela
Il marketing dell'esperienza di consumo
2009-01-01 Addis, Michela
Realism and Fantasy in Motion Pictures: Transportation under Debate
2010-01-01 Addis, Michela; Miniero, G; Ricotta, F.
Consumers' Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films
2010-01-01 Addis, Michela; Holbrook, Mb
Dreaming of artistic excellence, popularity, or both?
2010-01-01 Addis, Michela; Holbrook, Mb
Boosting Co-Production through Fantasy
2011-01-01 Miniero, G; Addis, Michela; Ricotta, F.
Il significato dell’esperienza di consumo nel settore artistico e culturale
2011-01-01 Addis, Michela
Fantasy in watching motion pictures. The transportation effect
2011-01-01 Addis, Michela; Miniero, G; Ricotta, F.
Embarrassment, Disclosure and Willingness to Buy
2012-01-01 Addis, Michela; Gibbert, M; Miniero, G.
Mass Customization Made Easy: When Individual Fantastical Thinking Matters
2012-01-01 Miniero, G; Addis, Michela; Ricotta, F.
Il ruolo della fantasia nei processi di consumo
2012-01-01 Addis, Michela; Miniero, G; Ricotta, F.
Mercedes-Benz: The Never-ending Challenge of Customer Satisfaction, case study
2012-01-01 Addis, Michela
Efficacy and Efficiency of Mass Customization: The Role of Fantastical Thinking
2012-01-01 Addis, Michela; Miniero, G; Ricotta, F.
Effects of Arousal, Dominance and Their Interaction on Pleasure in a Cultural Environment
2014-01-01 Miniero, G; Rurale, A; Addis, Michela
Introduction
2015-01-01 Addis, Michela
Personalizzare l’offerta con successo: Il ruolo della fantasia
2015-01-01 Addis, Michela; Miniero, G.; Ricotta, F.
Legends in Marketing – Morris B. Holbrook, Volume 5: Esthetics and Tastes, Part II – Effects of Personality, Class, and Expertise
2015-01-01 Addis, Michela
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