The paper analyzes the relationships that exist between wine and its place of production and identifies the elements able to enhance territory competitiveness. To shed light on this topic, we provide a literature review of a reasoned type. Findings may provide implications for future systematic investigation of regional wine systems. The identification of dimensions able to influence territory competitiveness may provide policy makers and entrepreneurs with a reference scheme of factors to be considered in crafting and executing local policies and business strategies
Nosi, C., Pratesi, C.A., Zampi, V. (2014). Wines and places: territory assets and competitiveness. In Proceedings dell'XI Convegno annuale della SIM – Società Italiana Marketing.