Benvenuti nell'Anagrafe della Ricerca d'Ateneo

ADDIS, MICHELA
 Distribuzione geografica
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Continente #
EU - Europa 7.357
NA - Nord America 4.015
AS - Asia 1.677
SA - Sud America 70
OC - Oceania 42
AF - Africa 12
Continente sconosciuto - Info sul continente non disponibili 11
Totale 13.184
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Nazione #
US - Stati Uniti d'America 3.958
IT - Italia 1.950
DK - Danimarca 1.645
GB - Regno Unito 1.374
CN - Cina 1.316
DE - Germania 753
SE - Svezia 437
UA - Ucraina 275
RU - Federazione Russa 249
FI - Finlandia 178
IE - Irlanda 106
SG - Singapore 94
FR - Francia 88
TR - Turchia 87
AL - Albania 80
VN - Vietnam 71
BR - Brasile 55
CA - Canada 48
ES - Italia 47
AU - Australia 39
NL - Olanda 36
IN - India 28
PT - Portogallo 24
CH - Svizzera 19
GR - Grecia 16
RO - Romania 13
TW - Taiwan 13
BE - Belgio 12
PH - Filippine 11
PL - Polonia 11
BG - Bulgaria 9
MX - Messico 9
AT - Austria 8
IR - Iran 8
MD - Moldavia 8
BD - Bangladesh 6
EU - Europa 6
HK - Hong Kong 6
JP - Giappone 6
KR - Corea 6
A2 - ???statistics.table.value.countryCode.A2??? 5
CL - Cile 5
CY - Cipro 5
PK - Pakistan 5
CZ - Repubblica Ceca 4
CI - Costa d'Avorio 3
HR - Croazia 3
ID - Indonesia 3
IQ - Iraq 3
LT - Lituania 3
NZ - Nuova Zelanda 3
PE - Perù 3
CO - Colombia 2
EC - Ecuador 2
KE - Kenya 2
MY - Malesia 2
NG - Nigeria 2
NO - Norvegia 2
PY - Paraguay 2
RS - Serbia 2
SM - San Marino 2
AM - Armenia 1
AR - Argentina 1
AZ - Azerbaigian 1
BY - Bielorussia 1
EG - Egitto 1
GH - Ghana 1
LI - Liechtenstein 1
LK - Sri Lanka 1
LV - Lettonia 1
MN - Mongolia 1
NP - Nepal 1
SA - Arabia Saudita 1
SN - Senegal 1
SO - Somalia 1
TH - Thailandia 1
ZA - Sudafrica 1
Totale 13.184
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Città #
Southend 1.249
Woodbridge 471
Rome 369
Chandler 357
Nanjing 269
Jacksonville 216
Ann Arbor 205
Dearborn 204
Fairfield 202
Wilmington 188
Houston 172
Ashburn 159
Beijing 148
Princeton 146
Nanchang 118
Milan 115
San Diego 110
Helsinki 107
Redwood City 107
Shenyang 95
Dublin 90
Plano 88
Seattle 77
Cambridge 75
Hebei 72
Dong Ket 71
Venezia 70
Boardman 68
Izmir 63
Changsha 59
Jinan 58
Tianjin 57
Singapore 56
Bremen 48
New York 48
San Mateo 41
Jiaxing 40
Bari 39
Kunming 37
Napoli 34
Hangzhou 31
Zhengzhou 31
Guangzhou 28
Shanghai 27
Ningbo 20
Orange 19
Bologna 18
Aprilia 17
Taiyuan 14
Campinas 13
Guido 13
Kocaeli 13
London 13
Haikou 12
Los Angeles 11
Naples 11
Taizhou 11
Brussels 10
Hefei 10
Padova 10
Palermo 10
São Paulo 10
Taipei 10
Torino 10
Udine 10
Alameda 9
Dallas 9
Eitensheim 9
Florence 9
Lisbon 9
Serravalle Scrivia 9
Sydney 9
Toronto 9
Treviso 9
Trieste 9
Valencia 9
Aradeo 8
Chisinau 8
Mountain View 8
Ottawa 8
Pune 8
Turin 8
Ancona 7
Como 7
Flushing 7
Fort Worth 7
Montréal 7
Monza 7
Norwalk 7
Andover 6
Bonn 6
Cagliari 6
Catanzaro 6
Cattolica 6
Chirpan 6
Fiumicino 6
Indiana 6
Latina 6
Livorno 6
Lugano 6
Totale 6.842
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Nome #
L’esperienza di consumo. Analisi e prospettive di marketing 814
Dreaming of artistic excellence, popularity, or both? 492
Nuove tecnologie e consumo di prodotti artistici e culturali: verso l’edutainment 487
Il Postmodernismo: Alla Ricerca dell’Introvabile 390
Eataly: Reimagining the Grocery Store 364
On the Conceptual Link Between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity 286
Creating Consumption Experiences to Build Brand Image. Measuring Their Effects Through a Quasi Experiment 259
New Technologies and Cultural Consumption. Edutainment Is Born! 228
Il significato dell’esperienza di consumo nel settore artistico e culturale 209
Long life to Marketing Research: A Postmodern View 206
Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success 194
Consumer Immersion in Aesthetic Experiences at Arts Exhibitions: Implications for Marketing the Arts 189
Introduction 188
Effects of Arousal, Dominance and Their Interaction on Pleasure in a Cultural Environment 185
Consumers' Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films 184
A Framework for Marketing Management, 3rd Edition 182
Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops 182
Buying a book as a Christmas gift: Two routes to customer immersion 171
Addressing Prejudices and Urban Legends: The Tampax Case 165
Converging Industries Through Experience: Lessons from Edutainment 164
Building Market Orientation in an Arts or Cultural Institution 164
Il Neo-Istituzionalismo e le sponsorizzazioni aziendali nel settore culturale 162
Personalizzare l’offerta con successo: Il ruolo della fantasia 160
Acquisti, consumo ed emozioni 158
An Analysis of Technology-mediated Management Education. Proposing a Framework 158
Customer centricity: dal dire al fare 158
The Customer Relationship Management in Omnitel Vodafone 158
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry 156
Building Brands through Experiential Events: When Entertainment Meets Education 153
Facing Contradictory Emotions in Event Marketing: Leveraging on Surprise 152
Personalizzazione vs. semplificazione: Ottimizzare la differenziazione divertendosi 151
The Role of Experiential Marketing in a Retail Chain Repositioning. A Field Experiment 150
Embarrassment, Disclosure and Willingness to Buy 147
Museum Management for Value Creation Through Service. The Impact of New Technologies 146
La valutazione delle pubblicazioni italiane per gli studiosi di marketing 144
In Search of the Determinants of Cultural Sponsorship 144
Le pratiche commerciali sleali e le risorse di fiducia delle imprese: aspetti positivi e questioni irrisolte 142
IBM Direct: lo sviluppo del marketing relazionale 141
Il ruolo della fantasia nei processi di consumo 139
Boosting Co-Production through Fantasy 139
What Makes Cities’ Marketing Policies Successful in Sustaining Contemporary Arts and Creating Social Value? 139
La gestione delle relazioni con i clienti nell’esperienza aziendale: il caso Omnitel 139
From Education Services to Edutainment Experiences 138
How Much Do Experiential Events Contribute in Building Brand Image? 136
Fantasy in watching motion pictures. The transportation effect 136
L’analisi del campo di variabilità delle stime del valore del capitale economico 135
Relationship Management for a cultural institution: the case of the Out Off Theatre 134
Mercedes-Benz: The Never-ending Challenge of Customer Satisfaction, case study 134
Towards the Postmodern Future of Marketing 134
From food services to food experiences. Eating, Well-being, and Marketing 134
Taste versus the market: An extension of research on the consumption of popular culture 134
Technology-Supported Education: Old Questions for New Strategies 133
Postmodernisme et recherche en marketing 133
Efficacy and Efficiency of Mass Customization: The Role of Fantastical Thinking 131
Managing Customer’s Immersion in Buying Hedonic Products. An Ethnographic Research in Two Bookshops during Christmas Time 131
Evoluzione dell’assetto istituzionale di un museo: la Centrale Montemartini 131
Mass Customization Made Easy: When Individual Fantastical Thinking Matters 130
Industry-Retailing Cooperation on Experiential Marketing: A Case of Repositioning in the Spirits Industry 130
The Experientiality Continuum: An Empirical Investigation of Some Basic Tenets on Experiential Consumption 129
Ad uso e consumo. Il marketing esperienziale per il manager 127
Viaggio nelle imprese italiane. Un’indagine sullo stato dell’arte e sull’approccio strategico per un’effettiva centralità del cliente 127
The value creation of the virtual aesthetic communities 126
Il marketing dell'esperienza di consumo 126
Realism and Fantasy in Motion Pictures: Transportation under Debate 123
Essere "In" quando si sceglie di essere "Out": La gestione delle relazioni nel caso del Teatro Out Off 123
Is Movie Success a Judgment Device? When More Is Not Better 121
Customer first. Le ragioni, le sfide, le prospettive, Dossier di Economia & Management 116
Humanizing a superhero: an empirical test in the comic book industry 114
Building Market Orientation in an Arts or Cultural Institution 112
Designing food experiences for well-being: A framework advancing design thinking research from a customer experience perspective 109
Legends in Marketing – Morris B. Holbrook, Volume 5: Esthetics and Tastes, Part II – Effects of Personality, Class, and Expertise 105
Quando la fantasia sostiene l’impresa cocreativa 90
Mobile Communication. Successi di marketing nelle telecomunicazioni mobili in Italia 88
Prefazione 85
ADAMO: diagnosi di un territorio, tra conservazione attiva, applicazioni tecnologiche e sviluppo sostenibile 76
VALUE CO-PRODUCTION MADE EASY: THE ROLE OF FANTASTICAL THINKING 70
Guest editorial 69
A call to revise cultural business management 68
I modelli di business per la destinazione sostenibile in Europa 65
Managing the Cultural Business: Avoiding Mistakes, Finding Success 62
Customer Centricity: Il ruolo del marketing digitale nel nuovo orientamento al mercato 56
La sostenibilità del Cultural Heritage nei programmi di finanziamento europeo: un'analisi di benchmarking 49
Food Experience Design to Prevent Unintended Consequences and Improve Well-being 44
Engaging Brands 43
La gestione delle organizzazioni artistiche e culturali: una questione di valore 42
Des services alimentaires aux expériences culinaires: Comportement alimentaire, bien-être et marketing 40
Il valore della cultura: 22 esperti per nuove strategie 37
Systematic and Ethical Approach to Food Experience Design 35
How To Engage Young Adults in Contemporary Arts? Reflection on the Aesthetic Experience and Its Impact on Cultural Tourism 34
Senza tradizione non c’è innovazione: dalle strategie relazionali con il mercato all’innovazione disruptive 30
Cultural Mediation for Museums. Driving Audience Engagement 23
L’Infrastruttura di Ricerca del DTC Lazio: rete di laboratori per lo sviluppo di tecnologie avanzate e per la crescita competitiva 21
Audience engagement, its drivers, and its implications for museum cultural mediation 20
Exploiting the Cultural Consumption Experience 15
Advancing Arts Philanthropy Practices for Well-Being 13
Wellbeing and Sustainability in the Marketing literature: a Bibliometric Approach 9
Museum experience and its impact on visitor reactions 8
Consumer Insights to Recover from Covid: Obstacles of Young Adults’ Cultural Experiences, 7
Broadening marketing’s goal. Exploring how wellbeing and sustainability are framing the marketing studies using a bibliometric approach 5
Introduction by the guest editor 4
Totale 13.739
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Categoria #
all - tutte 29.261
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 29.261
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/20201.984 591 161 78 160 151 165 184 123 178 65 89 39
2020/20211.580 156 22 83 129 108 143 277 261 130 120 40 111
2021/20221.314 69 107 22 203 221 67 125 46 121 35 33 265
2022/20231.443 190 240 87 138 117 280 27 144 116 14 56 34
2023/20241.051 41 41 124 139 144 108 95 122 11 70 56 100
2024/202529 29 0 0 0 0 0 0 0 0 0 0 0
Totale 13.739