Benvenuti nell'Anagrafe della Ricerca d'Ateneo

ADDIS, MICHELA
 Distribuzione geografica
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Continente #
EU - Europa 7.524
NA - Nord America 4.299
AS - Asia 1.834
SA - Sud America 95
OC - Oceania 43
AF - Africa 15
Continente sconosciuto - Info sul continente non disponibili 11
Totale 13.821
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Nazione #
US - Stati Uniti d'America 4.240
IT - Italia 2.066
DK - Danimarca 1.646
GB - Regno Unito 1.386
CN - Cina 1.344
DE - Germania 758
SE - Svezia 438
UA - Ucraina 275
RU - Federazione Russa 249
FI - Finlandia 180
TR - Turchia 176
SG - Singapore 122
IE - Irlanda 106
FR - Francia 96
AL - Albania 80
VN - Vietnam 71
BR - Brasile 62
CA - Canada 49
ES - Italia 47
NL - Olanda 43
AU - Australia 40
PT - Portogallo 34
IN - India 29
CH - Svizzera 20
AR - Argentina 17
GR - Grecia 16
BE - Belgio 13
RO - Romania 13
TW - Taiwan 13
PH - Filippine 11
PL - Polonia 11
HK - Hong Kong 10
BG - Bulgaria 9
MX - Messico 9
AT - Austria 8
IR - Iran 8
MD - Moldavia 8
KR - Corea 7
BD - Bangladesh 6
EU - Europa 6
JP - Giappone 6
A2 - ???statistics.table.value.countryCode.A2??? 5
CL - Cile 5
CY - Cipro 5
ID - Indonesia 5
LT - Lituania 5
PK - Pakistan 5
CO - Colombia 4
CZ - Repubblica Ceca 4
NG - Nigeria 4
CI - Costa d'Avorio 3
HR - Croazia 3
IQ - Iraq 3
NZ - Nuova Zelanda 3
PE - Perù 3
EC - Ecuador 2
KE - Kenya 2
KZ - Kazakistan 2
MO - Macao, regione amministrativa speciale della Cina 2
MY - Malesia 2
NO - Norvegia 2
PY - Paraguay 2
RS - Serbia 2
SM - San Marino 2
ZA - Sudafrica 2
AM - Armenia 1
AZ - Azerbaigian 1
BY - Bielorussia 1
EG - Egitto 1
GH - Ghana 1
IS - Islanda 1
JM - Giamaica 1
LI - Liechtenstein 1
LK - Sri Lanka 1
LV - Lettonia 1
MN - Mongolia 1
NP - Nepal 1
SA - Arabia Saudita 1
SN - Senegal 1
SO - Somalia 1
TH - Thailandia 1
Totale 13.821
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Città #
Southend 1.249
Woodbridge 471
Rome 392
Chandler 357
Nanjing 269
Boardman 258
Jacksonville 216
Ashburn 212
Ann Arbor 205
Dearborn 204
Fairfield 202
Wilmington 188
Houston 172
Beijing 148
Princeton 146
Milan 118
Nanchang 118
San Diego 110
Helsinki 108
Redwood City 107
Shenyang 95
Dublin 90
Istanbul 90
Plano 88
Seattle 77
Cambridge 75
Hebei 72
Dong Ket 71
Singapore 70
Venezia 70
Izmir 66
Changsha 59
Jinan 58
Tianjin 57
Bremen 48
New York 48
San Mateo 41
Jiaxing 40
Bari 39
Kunming 37
Napoli 34
Hangzhou 31
Zhengzhou 31
Guangzhou 28
Shanghai 27
Bologna 20
Los Angeles 20
Ningbo 20
Orange 19
Lisbon 18
Aprilia 17
London 17
Dallas 16
Buenos Aires 15
Naples 15
Taiyuan 14
Campinas 13
Guido 13
Kocaeli 13
Haikou 12
Palermo 12
São Paulo 12
Brussels 11
Florence 11
Taizhou 11
Treviso 11
Hefei 10
Padova 10
Taipei 10
Torino 10
Toronto 10
Turin 10
Udine 10
Alameda 9
Cosenza 9
Eitensheim 9
Serravalle Scrivia 9
Sydney 9
Trieste 9
Valencia 9
Aradeo 8
Chisinau 8
Mountain View 8
Ottawa 8
Parma 8
Pune 8
Ancona 7
Como 7
Flushing 7
Fort Worth 7
Montréal 7
Monza 7
Norwalk 7
Andover 6
Bonn 6
Cagliari 6
Catanzaro 6
Cattolica 6
Chirpan 6
Fiumicino 6
Totale 7.274
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Nome #
L’esperienza di consumo. Analisi e prospettive di marketing 864
Dreaming of artistic excellence, popularity, or both? 521
Nuove tecnologie e consumo di prodotti artistici e culturali: verso l’edutainment 497
Il Postmodernismo: Alla Ricerca dell’Introvabile 396
Eataly: Reimagining the Grocery Store 378
On the Conceptual Link Between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity 297
Creating Consumption Experiences to Build Brand Image. Measuring Their Effects Through a Quasi Experiment 264
New Technologies and Cultural Consumption. Edutainment Is Born! 238
Long life to Marketing Research: A Postmodern View 211
Il significato dell’esperienza di consumo nel settore artistico e culturale 210
Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success 198
Consumer Immersion in Aesthetic Experiences at Arts Exhibitions: Implications for Marketing the Arts 196
Introduction 192
Consumers' Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films 189
A Framework for Marketing Management, 3rd Edition 189
Effects of Arousal, Dominance and Their Interaction on Pleasure in a Cultural Environment 188
Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops 185
Buying a book as a Christmas gift: Two routes to customer immersion 176
Addressing Prejudices and Urban Legends: The Tampax Case 171
Il Neo-Istituzionalismo e le sponsorizzazioni aziendali nel settore culturale 170
Building Market Orientation in an Arts or Cultural Institution 170
Converging Industries Through Experience: Lessons from Edutainment 168
Acquisti, consumo ed emozioni 165
An Analysis of Technology-mediated Management Education. Proposing a Framework 163
Personalizzare l’offerta con successo: Il ruolo della fantasia 163
Customer centricity: dal dire al fare 163
The role of experiential marketing in brand repositioning. A quasi-experiment in the spirit industry 163
The Customer Relationship Management in Omnitel Vodafone 162
Personalizzazione vs. semplificazione: Ottimizzare la differenziazione divertendosi 159
Building Brands through Experiential Events: When Entertainment Meets Education 158
The Role of Experiential Marketing in a Retail Chain Repositioning. A Field Experiment 157
Facing Contradictory Emotions in Event Marketing: Leveraging on Surprise 155
Museum Management for Value Creation Through Service. The Impact of New Technologies 151
Embarrassment, Disclosure and Willingness to Buy 151
La valutazione delle pubblicazioni italiane per gli studiosi di marketing 148
In Search of the Determinants of Cultural Sponsorship 148
Le pratiche commerciali sleali e le risorse di fiducia delle imprese: aspetti positivi e questioni irrisolte 147
IBM Direct: lo sviluppo del marketing relazionale 146
Boosting Co-Production through Fantasy 145
Il ruolo della fantasia nei processi di consumo 144
From Education Services to Edutainment Experiences 143
La gestione delle relazioni con i clienti nell’esperienza aziendale: il caso Omnitel 143
From food services to food experiences. Eating, Well-being, and Marketing 141
L’analisi del campo di variabilità delle stime del valore del capitale economico 141
Relationship Management for a cultural institution: the case of the Out Off Theatre 140
How Much Do Experiential Events Contribute in Building Brand Image? 140
Fantasy in watching motion pictures. The transportation effect 140
What Makes Cities’ Marketing Policies Successful in Sustaining Contemporary Arts and Creating Social Value? 140
Postmodernisme et recherche en marketing 138
Technology-Supported Education: Old Questions for New Strategies 137
Mercedes-Benz: The Never-ending Challenge of Customer Satisfaction, case study 137
Taste versus the market: An extension of research on the consumption of popular culture 137
Mass Customization Made Easy: When Individual Fantastical Thinking Matters 136
Ad uso e consumo. Il marketing esperienziale per il manager 136
Towards the Postmodern Future of Marketing 136
Designing food experiences for well-being: A framework advancing design thinking research from a customer experience perspective 136
Efficacy and Efficiency of Mass Customization: The Role of Fantastical Thinking 135
Managing Customer’s Immersion in Buying Hedonic Products. An Ethnographic Research in Two Bookshops during Christmas Time 135
Viaggio nelle imprese italiane. Un’indagine sullo stato dell’arte e sull’approccio strategico per un’effettiva centralità del cliente 135
Industry-Retailing Cooperation on Experiential Marketing: A Case of Repositioning in the Spirits Industry 134
Evoluzione dell’assetto istituzionale di un museo: la Centrale Montemartini 134
The Experientiality Continuum: An Empirical Investigation of Some Basic Tenets on Experiential Consumption 133
The value creation of the virtual aesthetic communities 130
Essere "In" quando si sceglie di essere "Out": La gestione delle relazioni nel caso del Teatro Out Off 129
Realism and Fantasy in Motion Pictures: Transportation under Debate 127
Il marketing dell'esperienza di consumo 126
Is Movie Success a Judgment Device? When More Is Not Better 125
Customer first. Le ragioni, le sfide, le prospettive, Dossier di Economia & Management 120
Humanizing a superhero: an empirical test in the comic book industry 117
Building Market Orientation in an Arts or Cultural Institution 116
Legends in Marketing – Morris B. Holbrook, Volume 5: Esthetics and Tastes, Part II – Effects of Personality, Class, and Expertise 110
Quando la fantasia sostiene l’impresa cocreativa 97
Mobile Communication. Successi di marketing nelle telecomunicazioni mobili in Italia 95
ADAMO: diagnosi di un territorio, tra conservazione attiva, applicazioni tecnologiche e sviluppo sostenibile 93
Prefazione 91
VALUE CO-PRODUCTION MADE EASY: THE ROLE OF FANTASTICAL THINKING 75
A call to revise cultural business management 74
Special Issue: Design thinking approach for healthy food experiences and wellbeing: contributions to theory and practice. Guest editorial 73
I modelli di business per la destinazione sostenibile in Europa 72
Managing the Cultural Business: Avoiding Mistakes, Finding Success 67
Customer Centricity: Il ruolo del marketing digitale nel nuovo orientamento al mercato 60
La sostenibilità del Cultural Heritage nei programmi di finanziamento europeo: un'analisi di benchmarking 57
Food Experience Design to Prevent Unintended Consequences and Improve Well-being 49
How To Engage Young Adults in Contemporary Arts? Reflection on the Aesthetic Experience and Its Impact on Cultural Tourism 48
Engaging Brands 47
La gestione delle organizzazioni artistiche e culturali: una questione di valore 47
Des services alimentaires aux expériences culinaires: Comportement alimentaire, bien-être et marketing 44
Il valore della cultura: 22 esperti per nuove strategie 44
Systematic and Ethical Approach to Food Experience Design 43
Advancing Arts Philanthropy Practices for Well-Being 41
Senza tradizione non c’è innovazione: dalle strategie relazionali con il mercato all’innovazione disruptive 34
Cultural Mediation for Museums. Driving Audience Engagement 32
L’Infrastruttura di Ricerca del DTC Lazio: rete di laboratori per lo sviluppo di tecnologie avanzate e per la crescita competitiva 27
Audience engagement, its drivers, and its implications for museum cultural mediation 27
Exploiting the Cultural Consumption Experience 24
Wellbeing and Sustainability in the Marketing literature: a Bibliometric Approach 18
Museum experience and its impact on visitor reactions 14
Consumer Insights to Recover from Covid: Obstacles of Young Adults’ Cultural Experiences, 12
Broadening marketing’s goal. Exploring how wellbeing and sustainability are framing the marketing studies using a bibliometric approach 11
Introduction by the guest editor 9
Totale 14.408
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Categoria #
all - tutte 33.703
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 33.703
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020994 0 0 0 0 151 165 184 123 178 65 89 39
2020/20211.580 156 22 83 129 108 143 277 261 130 120 40 111
2021/20221.314 69 107 22 203 221 67 125 46 121 35 33 265
2022/20231.443 190 240 87 138 117 280 27 144 116 14 56 34
2023/20241.051 41 41 124 139 144 108 95 122 11 70 56 100
2024/2025698 61 62 310 120 145 0 0 0 0 0 0 0
Totale 14.408